Introduction

 

Laying equal emphasis on theory and practice, the Program aspires to nurture professionals in creative media production and film & television communication. In order to serve the current and future needs of the industry, the Program also offers courses in preparation and production of exhibitions and performances, internships, etc., to help students put into practice what they have learned, equip them with hands-on experience, and give them a competitive edge in employability. Moreover, our students are trained to encourage creativity with indigenous cultures as well as promote localization.

To help students keep abreast of current and future trends in cultural and creative industries as well as in the development of communication and information technology, and acquire professional competences, the educational objectives are as follows:
◇Nurture elite professionals in communication and design
◇Provide an all-round education with equal emphasis on theory and practice
◇Promote creative collaboration and have defining characteristics
◇Help students respect different cultures and open up new horizons for them

The curriculum is designed to meet the anticipated needs in two fields: creative media and film & television communication. Respective courses of the two fields are offered so that our students can acquire different professional competences. A brief introduction to key course features of the two fields is as follows:
1.Creative Media: by means of graphic design and 3D animations, students are taught to:
a.acquire professional skills at integration and application of different pieces of software
b.acquire professional skills of carrying out projects
c.analyze in detail the differences between 2D and 3D animations and write scripts
d.acquire professional knowledge and core competences in design aesthetics
2.Film & Television Communication: including necessary preparations (scripts, media makeup, lighting, recording, performances, etc.) and post-production (editing, dubbing, background music, etc.). It is expected to teach students about professional knowledge and skills of image production, management and performing through an all-round education.

The College of Communication and Design has four departments: Dept. of Digital Media Design, Dept. of Creative Product Design, Dept. of Film and TV, and Dept. of Mass Communication, and faculty members recruited locally and abroad specialize in a wide range of professions, thereby achieving effective teaching. In addition to the full-time faculty, the College also invites industrial professionals to introduce students to the standard operating procedure adopted by the industry as well as to the latest development in the industry, in the hope of giving graduates a competitive edge in employability.

The College of Communication and Design has planned the general layout of teaching facilities and equipment. In order to keep abreast of the latest development in information technology and satisfy teaching needs, the College draws up a generous annual budget for purchasing or updating teaching software and facilities, with an eye to encouraging the integration of theory and practice as well as broadening students’ knowledge and honing professional skills. Teaching facilities and equipment are listed below. In addition, the College also purchased professional photography equipment and supplies for teaching purposes.

Professional Classroom Purposes
Multimedia Gallery work presentations and discussions among teachers and students
Non-linear Editing Room post-production of film and television works, including editing, dubbing, subtitling, special effects, etc.
Network Radio Station production of radio programs
Control Room & Motion Studio recording of motion images and planning & practice of studio operation
Photo Studio shooting of students’ works and still images as well as commercial photography
Darkroom Laboratory development of still images
Major Photography Equipment production of film and television works
Complete-control Recording Studio sound recording for video works
Self-control Recording Studio sound recording for video works
Multimedia Studio post-production of film and television works, including editing, dubbing, subtitling, special effects, etc.; sound teaching and recording
Aerobics Classroom instruction in performing
Mini Theater exhibitions and performances
Sketching Studio design, sketching and drawing of products
Product Design Studio practice in design and drawing of products
Professional Design Studio graphic and 3D product design
Multimedia Design & Planning and Art Design Laboratory 61 2D & 3D creative scripts design & management systems

Graduates from the Program can choose to:
1.pursue further studies:
They can apply for domestic and overseas graduate institutes of multimedia design, film & television production, etc.
2.find placements in a wide variety of vocations
2-1. Creative Media: graphic design, illustration design, website design, printing output, corporate identity design, game animations, digital visual effects, creative product design & development, design & marketing, etc.
2-2. Film & Television Communication:
A.professionals in film & television production: movie/television stars, photographers, lighting engineers, editors, etc.
B.professional performers: actors, actresses, producers, music directors, multimedia designers, etc. of stage dramas
C.professionals for fashion shows: hosts, models, producers, directors, show planners, managers, etc.
D.professionals in digital film and television production: commercials, music videos, digital marketing, mobile communications, digital content, etc.